Behind the Scenes of Ivy and Aster Bridal Lookbook
I've spent most of the last month devoting a significant amount of my time to working with one of my favorite clients, Ivy and Aster. Ivy and Aster, for those of you not already familiar with their work, is a bridal line for brides looking to add a touch of wanderlust and whimsy to their wedding day. This and the next few posts will give you an idea of what we've been up to together.
This year for the New York Bridal Market Jessica Brown, the line's designer and creative director, decided that rather than showing at Pier 94 with so many other lines, she would opt for a more personal experience by renting out Darling. In this tiny women's apparel and accessories shop in the West Village, she and her team created an intimate space that completely represented the brand to the parade of buyers and editors lining up to chat with the talented team and explore the new collection.
Friday morning of the first weekend in October, a day before the official opening of market, we loaded into the space to shoot the lookbook. While the Ivy and Aster team unloaded boxes and my assistant and I helped with the delivery of gold mannequin body parts, Ananda Khan got to work on the hair and makeup for Ren Kelly (APM), the star of the lookbook and one of the showroom and presentation models. Ananda, a talented hair and makeup artist represented by Big Leo, worked on last year's bridal campaign and bridesmaids lookbook, and so when I heard about the plan to move downtown, it only made sense to reconnect these two for this expanded project. Ananda and Jessica had been discussing their plans for the hair and makeup and by shooting early in the weekend it gave them both one more opportunity to refine and adapt their approach of what would work for the showroom appointments and the full presentation (but more on that later).
While the ladies continued to work downstairs, my assistant and longtime friend, Bob Kidd and I got to work pulling the set and lights together, while anxiously watching the skies for rain. Luckily, there was only one instance of frantically pulling all the lighting gear inside because of sprinkles that never materialized, and the afternoon's downpour was polite enough to wait until well after we had wrapped the shoot. The shoot itself went smoothly and we spent the majority of the day joking and oohing and ahhing over the highlights of the new collection (the cashmere column dresses and the tulle skirt are currently my favorites). And if you're thinking that you've seen those headpieces before you'd be correct. Heart of Gold Designspartnered with Ivy and Aster for this collection, and supplied all the hairpieces.
Another notable partnership that was an integral part of this whole project wasJulep. Julep came on board as the makeup sponsor and sent Ananda several boxes of product from their entire range including nail polishes and lipsticks. Enough to craft and create the looks, supply the models and artists for the lookbook, showroom appointments and the presentation, as well as share with the guests. I would like to mention that a couple of the lipsticks did make it into my makeup bag at the end of the weekend, and for those of you out there who appreciate matte red lip, I am now hooked on the Plush Pout Lip Crayon in Cardinal Red Creme and the Light on Your Lips Lipstick in Lady in Red. But I digress.
Continue to scroll through for more behind the scenes goodness and check back soon for highlights from the bridal lookbook.